Keep it short. Your companies story as a video in 60 Seconds. Key points.
Hook in your audience in the first 10 seconds. Give them a reason to keep watching your marketing video. People zone out unless they are interested or entertained.
Focus on the problem and the solution your company offers.
Keep it simple and too the point.
Step back and examine your video's script as if you have no previous knowledge of your offerings.
CTA - Call to action. Dont forget to let your audience know how to get in touch with you. The idea is to convert the video touch point into an enquiry with your business.